How do we empower and inspire individuals from diverse demographics to sign up as a volunteer?
The Centre for Volunteering is an organisation that helps connect individuals to volunteering organisations that they might be interested in. With the above challenge, one way we tackled this in its website redesign was through putting volunteer stories in the forefront along with implementing a quiz to aid users in streamlining search results for organisations they'd like to be a part of. The website design takes on a visual metaphor of patchwork fabric and thread, inspired by a quote from one of the volunteering organisation's leaders during an awards ceremony, "the fabric of community is strengthened by the thread of volunteers."
This project was done alongside Elsa Budd, Jayson Chan, Lucy diCristo and Christina Eastman.
User Journey and Persona Analysis
The team undertook various personas and plotted out their respective journeys and pain points when exploring the current Centre for Volunteering's Volunteering webpage. This was to gain an understanding of what elements could be added or streamlined for a better user journey and more pleasant design experience.
The personas included; a first time volunteer who is curious, an outsider trying to find out more of the organisation, a recurring volunteer and an elderly volunteer.
Designs
User Journey of the "What Kind of Volunteer Are You?" Quiz
To streamline and aid users in finding volunteer positions they might be interested, we designed
a quiz, reminiscent of personality type quizzes to help users determine what sort of volunteer they might be.
a quiz, reminiscent of personality type quizzes to help users determine what sort of volunteer they might be.
The UI was inspired by the metaphor of the fabric of community being made up of the strength of volunteers. We designed fabric banners and threads interweaved alongside a vibrant accent colour scheme to appeal to a more diverse audience. The main points of interaction adhered to the AAA accessibility guidelines due to the Centre For Volunteering's large demographic of elderly users.
